BRANDING PROJECT
BRANDING PROJECT
The PENG project was initiated to present my branding skills in a cohesive way and to place my work within a realistic, consistent context, applying in a more practical way.
Especially in the field of social media, this allowed me to assign most of my work to a unified, fictional brand context and give it a clear purpose.
Three of the vidoes shown on the main page were also created as part of this project.
PENG is conceived as a streetwear brand that focuses on co-creation, variation and creative freedom. PENG also aims to have a positive impact on society, less through explicit messaging, but more through an open design approach that encourages individuality, creative self-expression and participation. For more detailed informations you can read the manifesto at the bottom of this page.
The PENG project was initiated to present my branding skills in a cohesive way and to place my work within a realistic, consistent context, applying in a more practical way.
Especially in the field of social media, this allowed me to assign most of my work to a unified, fictional brand context and give it a clear purpose.
Three of the vidoes shown on the main page were also created as part of this project.
PENG is conceived as a streetwear brand that focuses on co-creation, variation and creative freedom. PENG also aims to have a positive impact on society, less through explicit messaging, but more through an open design approach that encourages individuality, creative self-expression and participation. For more detailed informations you can read the manifesto at the bottom of this page.
BRAND GUIDELINES
BRAND GUIDELINES
CLOTHING MOCKUPS
CLOTHING MOCKUPS
Shirt from the Collection "Inner City"
Shirt from the Collection "Inner City"
Shirt from the Collection "Inner City"
Longsleeve from the Collection "Weight of Existence"
Longsleeve from the Collection "Weight of Existence"
Longsleeve from the Collection "Weight of Existence"
SOCIAL MEDIA
SOCIAL MEDIA
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BRAND MANIFESTO
BRAND MANIFESTO
Purpose - Why does PENG exist?
PENG exists to combine the aesthetics and the powerful energy of the urban streets with the wisdom of mindfulness in a free and open creative space, accessible for everybody.
PENG should inspire people to start being creative and begin to consciously shape their world, whether through personal growth or collective change.That spirit is expressed though diverse visual forms and constant exploration to speak to many different people with many different tastes in art and design.
Purpose - Why does PENG exist?
PENG exists to combine the aesthetics and the powerful energy of the urban streets with the wisdom of mindfulness in a free and open creative space, accessible for everybody.
PENG should inspire people to start being creative and begin to consciously shape their world, whether through personal growth or collective change.That spirit is expressed though diverse visual forms and constant exploration to speak to many different people with many different tastes in art and design.
How does PENG speak?
There are different voices PENG communicates in depending on context and intention.
Headlines are often short, direct, and reduced. Longer texts may appear as secondary elements, often poetic, philosophical, or surreal, adding depth.
The language moves between calm awareness and direct activation. It can be reflective and subtle or loud, activistic, and confrontational, sometimes using humor or irony to challenge perspectives. Across all expressions, language remains intentional, thought-provoking, and open to interpretation.
How does PENG speak?
There are different voices PENG communicates in depending on context and intention.
Headlines are often short, direct, and reduced. Longer texts may appear as secondary elements, often poetic, philosophical, or surreal, adding depth.
The language moves between calm awareness and direct activation. It can be reflective and subtle or loud, activistic, and confrontational, sometimes using humor or irony to challenge perspectives. Across all expressions, language remains intentional, thought-provoking, and open to interpretation.
Impact - what should PENG evoke?
Every individual will feel different about PENG's designs and products, but there are three core emotions PENG should trigger:
Activation, Awareness, and Ease.
Activion turns, with a portion of courage, intention into motion. Awareness sharpens perception and reveals connections. And all that while ease creates the space to breathe. Sometimes a single image or a few words on a shirt are enough so shift perspectives.
Impact - what should PENG evoke?
Every individual will feel different about PENG's designs and products, but there are three core emotions PENG should trigger:
Activation, Awareness, and Ease.
Activion turns, with a portion of courage, intention into motion. Awareness sharpens perception and reveals connections. And all that while ease creates the space to breathe. Sometimes a single image or a few words on a shirt are enough so shift perspectives.
What are the core tentions?
PENG is built on contrast and controlled tension. The brand exists in the space between opposing forces, using friction as a source of energy and meaning. It moves between chaos and clarity, action and reflection, and intensity and calm.
Change is born from inbalance, activism from recognized grievances, and tranquility comes when an intense storm subsides.
PENG does not seek to resolve these opposites but to move playfully among them. Balance is not a state, it is a movement.
What are the core tentions?
PENG is built on contrast and controlled tension. The brand exists in the space between opposing forces, using friction as a source of energy and meaning. It moves between chaos and clarity, action and reflection, and intensity and calm.
Change is born from inbalance, activism from recognized grievances, and tranquility comes when an intense storm subsides.
PENG does not seek to resolve these opposites but to move playfully among them. Balance is not a state, it is a movement.