Edit and motion with stock footage
Edit and motion with stock footage
PENG began as a text document. It became a self-initiated streetwear label with a manifesto at the beginning, and a logo, products, campaigns and films that all grew out of it. This project is an example of my preferred way of working: first, I develop a concept, and then I create the pieces based on it.
PENG began as a text document. It became a self-initiated streetwear label with a manifesto at the beginning, and a logo, products, campaigns and films that all grew out of it. This project is an example of my preferred way of working: first, I develop a concept, and then I create the pieces based on it.
PENG began as a text document. It became a self-initiated streetwear label with a manifesto at the beginning, and a logo, products, campaigns and films that all grew out of it. This project is an example of my preferred way of working: first, I develop a concept, and then I create the pieces based on it.
01 / 04 →
01 / 04 →
CASE STUDIES
CASE STUDIES
CASE STUDIES
case_study_01.txt
case_study_01.txt
PENG exists to combine the aesthetics and the powerful energy of the urban streets with the wisdom of mindfulness.
PENG exists to combine the aesthetics and the powerful energy of the urban streets with the wisdom of mindfulness.
PENG exists to combine the aesthetics and the powerful energy of the urban streets with the wisdom of mindfulness.
case_study_01.jpg
case_study_01.jpg
1.1
1.1
1.2
1.2
Direct comparison of life outside and the world within. That's where the "Inner City" drop gets its name from.
Direct comparison of life outside and the world within. That's where the "Inner City" drop gets its name from.
Direct comparison of life outside and the world within. That's where the "Inner City" drop gets its name from.
Visual and verbal street language: A cartoon heart, smoking, raw wording while talking about reflection and awareness.
Visual and verbal street language: A cartoon heart, smoking, raw wording while talking about reflection and awareness.
Visual and verbal street language: A cartoon heart, smoking, raw wording while talking about reflection and awareness.
case_study_02.txt
case_study_02.txt
Headlines are mostly short, direct, and reduced. Secondary elements are often poetic, philosophical, or surreal, adding depth. PENG sometimes uses humour or irony.
Headlines are mostly short, direct, and reduced. Secondary elements are often poetic, philosophical, or surreal, adding depth. PENG sometimes uses humour or irony.
Headlines are mostly short, direct, and reduced. Secondary elements are often poetic, philosophical, or surreal, adding depth. PENG sometimes uses humour or irony.
case_study_02.jpg
case_study_02.jpg
2.1
2.1
2.2
2.2
2.3
2.3
Direct
Direct
Direct
Open
Open
Open
Layered
Layered
Layered
An old recruitment motif, bent to a new purpose. Insistent and a bit exaggerated.
An old recruitment motif, bent to a new purpose. Insistent and a bit exaggerated.
An old recruitment motif, bent to a new purpose. Insistent and a bit exaggerated.
The most open line of the three and still clearly a critical comment on a society that only values functioning.
The most open line of the three and still clearly a critical comment on a society that only values functioning.
The most open line of the three and still clearly a critical comment on a society that only values functioning.
A loud headline with a quiet philosophical line underneath: "The fate was sealed before the first breath could touch you".
A loud headline with a quiet philosophical line underneath: "The fate was sealed before the first breath could touch you".
A loud headline with a quiet philosophical line underneath: "The fate was sealed before the first breath could touch you".
case_study_03.txt
case_study_03.txt
That spirit is expressed through diverse visual forms and constant exploration to speak to many different people with many different tastes in art and design.
That spirit is expressed through diverse visual forms and constant exploration to speak to many different people with many different tastes in art and design.
That spirit is expressed through diverse visual forms and constant exploration to speak to many different people with many different tastes in art and design.
case_study_03.jpg
case_study_03.jpg
3.1
3.1
3.2
3.2
3.3
3.3
This visual world of the first drop named "Inner City". The aesthetic is derived from a big city with its grey and traffic colours.
This visual world of the first drop named "Inner City". The aesthetic is derived from a big city with its grey and traffic colours.
This visual world of the first drop named "Inner City". The aesthetic is derived from a big city with its grey and traffic colours.
"The Weight of Existence" is the second drop and its visual world is inspired by dark fantasy and mysticism.
"The Weight of Existence" is the second drop and its visual world is inspired by dark fantasy and mysticism.
"The Weight of Existence" is the second drop and its visual world is inspired by dark fantasy and mysticism.
The base palette below is part of the brand identity of PENG. It shows up whenever PENG speaks as itself rather than as a drop.
The base palette below is part of the brand identity of PENG. It shows up whenever PENG speaks as itself rather than as a drop.
The base palette below is part of the brand identity of PENG. It shows up whenever PENG speaks as itself rather than as a drop.
DIFFERENT WORLDS
DIFFERENT WORLDS
DIFFERENT WORLDS
There are different visual worlds in which PENG moves. One world is the base world where PENGs identity is based on but there are yet two other worlds each of which consists of one drop.
There are different visual worlds in which PENG moves. One world is the base world where PENGs identity is based on but there are yet two other worlds each of which consists of one drop.
There are different visual worlds in which PENG moves. One world is the base world where PENGs identity is based on but there are yet two other worlds each of which consists of one drop.
base_world.jpg
base_world.jpg
BASE WORLD OF PENG
BASE WORLD OF PENG
BASE WORLD OF PENG
Identity film: Edit and motion with stock footage.
Identity film: Edit and motion with stock footage.
Identity film: Edit and motion with stock footage.
Social media post that explains how PENG let people vote on designs, products and events.
Social media post that explains how PENG let people vote on designs, products and events.
Social media post that explains how PENG let people vote on designs, products and events.
Poster for an urban arts event by PENG
Poster for an urban arts event by PENG
Poster for an urban arts event by PENG
Inner_City.jpg
Inner_City.jpg
DROP 1
INNER CITY
DROP 1
INNER CITY
DROP 1
INNER CITY
Drop Teaser for the "Inner City" drop: Edit and motion with stock footage.
Drop Teaser for the "Inner City" drop: Edit and motion with stock footage.
Drop Teaser for the "Inner City" drop: Edit and motion with stock footage.
Social media drop announcement for "Inner City"
Backgrounds are base images from Stock and edited by hand.
Social media drop announcement for "Inner City"
Backgrounds are base images from Stock and edited by hand.
Social media drop announcement for "Inner City"
Backgrounds are base images from Stock and edited by hand.
Weight_of_Existence.jpg
Weight_of_Existence.jpg
DROP 2
WEIGHT OF EXISTENCE
DROP 2
WEIGHT OF EXISTENCE
DROP 2
WEIGHT OF EXISTENCE
Background and character are made with AI (Adobe Firefly) and then reworked by hand.
Background and character are made with AI (Adobe Firefly) and then reworked by hand.
Background and character are made with AI (Adobe Firefly) and then reworked by hand.
Social media drop announcement for "Weight of Existence"
Backgrounds, characters and some visual elements are made with AI (Adobe Firefly) and then reworked by hand.
Social media drop announcement for "Weight of Existence"
Backgrounds, characters and some visual elements are made with AI (Adobe Firefly) and then reworked by hand.
Social media drop announcement for "Weight of Existence"
Backgrounds, characters and some visual elements are made with AI (Adobe Firefly) and then reworked by hand.
Change is born from imbalance.
Change is born from imbalance.
Change is born from imbalance.